Question
Your company's Board of Directors wants to understand the internal factors that affect consumer behavior and how they can leverage those factors. For this discussion,
Your company's Board of Directors wants to understand the internal factors that affect consumer behavior and how they can leverage those factors. For this discussion, prepare/a 2/3/paragraph summary discussing those internal factors. Provide a one-paragraph recommendation about how to leverage those factors in a marketing plan.
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
