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Your Competitive Intelligence team reports that a wave of product liability lawsuits is likely to cause Digby to pull the product Dug entirely off the

Your Competitive Intelligence team reports that a wave of product liability lawsuits is likely to cause Digby to pull the product Dug entirely off the market this year. Assume Digby scraps all capacity and inventory this round, completely writing off those assets and escrowing the proceeds to a settlement fund, and assume these lawsuits will have no effect on any other products of Digby or other companies. Without Digby's product Dug how much can the industry currently produce in the Core segment? Consider only products primarily in the Core segment last year. Ignore current inventories. Figures in thousands (000).

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  • 4,301

  • 9,556

  • 8,356

  • 7,378

  • 8,578

  • 6,358

  • 12,716

  • Name Market Share Units Sold to Seg Revision Date Stock Out Pfmn Coord Size Coord List Price MTBF Age Dec.31 Promo Budget Cust. Awareness Sales Budget Cust. Accessibility Dec. Cust. Survey
    Dug 20% 1,986 12/13/2024 10.7 8.6 $23.00 18000 1.56 $1,300 83% $1,400 81% 53
    Dune 20% 1,926 12/13/2024 11.4 9.1 $25.00 20000 1.57 $1,300 83% $1,400 81% 52
    Adam 16% 1,559 12/18/2023 YES 8.9 10.0 $23.99 22000 3.02 $1,400 100% $1,500 79% 41
    Beetle 15% 1,486 12/13/2024 10.3 9.6 $20.00 16000 0.96 $1,200 62% $900 73% 39
    Bat 14% 1,408 12/13/2024 10.6 9.2 $19.00 16000 0.96 $1,200 67% $900 73% 37
    Aft 7% 665 4/16/2024 10.0 9.0 $33.50 23000 1.91 $1,800 100% $1,500 79% 18
    Bid 5% 524 12/7/2021 8.6 11.4 $17.00 16000 4.11 $1,200 72% $1,000 73% 10
    Duck 1% 111 6/9/2024 8.2 11.8 $15.00 17000 2.6 $1,300 83% $1,600 81% 3
    Dell 1% 72 6/9/2024 8.0 12.0 $15.00 17000 2.65 $1,300 83% $1,600 81% 2
    Bead 0% 41 12/20/2023 7.7 12.3 $15.00 14000 3.25 $1,200 72% $1,000 73% 0

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