Your corporate culture shapes interactions between your workers. Salespeople are more productive when they're working at the same time and in the same location as other highly productive salespeople. Why? The salespeople are being paid a commission on every sale they make. When you care about what your co-workers think of you, this changes your incentives to work hard. A bonus is awarded if a salesperson reaches a certain value of sales. The lowest-performing salesperson will likely be let go