YOUR Corporation is planning to grow next year by offering a computer monitor, MON123 that is superior and unique from the competition. YOUR Corporation believes that putting additional resources into Research and Development (R&D) and staying ahead of the competition with technological innovations are critical to implementing its strategy.

Required:

Is YOURs strategy one of product differentiation or cost leadership? Explain briefly.
Identify at least three key measures for each balanced scorecard perspective.
Financial Perspective
Customer Perspective
Internal Business Perspective
Learning and Growth Perspective