Your family runs a specialty ice cream parlour, Graeter's, that manufactures its own ice cream in small batches and sells it only in 500 mL containers. Recently, someone not affiliated with the company sent three litres of your ice cream to Ellen DeGeneres, who proclaimed on her TV show that it was the best ice cream she had ever eaten. Immediately after her broadcast, orders came flooding in, overwhelming your small-batch production schedule and your rudimentary distribution system. The company's shipping manager thinks she can handle it, but you disagree. List the reasons why you need to restructure your supply chain.