Question
Your firm has just decided the segment it will target. Now you firm must create a unique and favorable image in the minds of your
Your firm has just decided the segment it will target. Now you firm must create a unique and favorable image in the minds of your target market.This imperative includes designing the value proposition and articulating the reasons that the value proposition is believable and credible. Which of the Strategic Marketing Imperatives does the preceding example describe?
Imperative 4: Design the market offer
Imperative 3: Set strategic direction and positioning
Imperative 5: Secure support from other functions
Imperative 6: Monitor and control execution and performance
Imperative 2: Identify and target market segments
Imperative 1: Determine and recommend which markets to address
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