Your firm has just decided the segment it will target. Now you firm must create a unique and favorable image in the minds of your target market.This imperative includes designing the value proposition and articulating the reasons that the value proposition is believable and credible. Which of the Strategic Marketing Imperatives does the preceding example describe?

Imperative 4: Design the market offer

Imperative 3: Set strategic direction and positioning

Imperative 5: Secure support from other functions

Imperative 6: Monitor and control execution and performance

Imperative 2: Identify and target market segments

Imperative 1: Determine and recommend which markets to address