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Your firm is going to hire a prominent senior citizen Instagram influencer to help market its line of canned baked beans. The two candidates, Janet
Your firm is going to hire a prominent senior citizen Instagram influencer to help market its line of canned baked beans. The two candidates, Janet and Rita, both offer a three-year contract. However, the annual payments in the contracts differ. You have a project discount rate, and you expect both influencers to be equally effective at selling beans. Which of the following decision rules for selecting the most cost effective influencer would yield a financially correct decision if you were to follow it? Select all the correct responses. O a. Net present value decision rule O b. Equivalent annual annuity decision rule O c. Payback period decision rule O d. Internal rate of return decision rule e. Better influencer name decision rule
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