Your firm, Refresh Limited, produces fruit juices and exports to Niger and Gambia. Over the past two years, sales have been dwindling because of competing brands from China, which has called for improving the competitive position of your firm in both countries. Theory holds that competitive advantage, to a large extent, derives from the firm$$s ability to manage its business functions as efficiently and effectively as possible. As the Chief Executive Officer of Refresh Limited, explain to your staff the key international financial management issues and challenges, which are likely to affect your firm$$s existence and competitiveness in foreign markets.