your former college roomate calls you and ask to borrow $10,000 so that he can open a pizza restaurant in his hometown. he acknowledges that there is a high degree of direct competition in the market, that the cost of entry is low, and rhat thee ate numerous subsitutes for pizza but he believes that his pizza restaurant will have some sub stained competive advantages. for example, he is going to have a swdust on his floor, a variety of imported beers, and a lte night delivery service. what are the risk in lending him the money? your answer should be a brief response in 300-500 words