Your friend Casey has spent much time and effort crafting a compelling personal brand. She knows what she wants to say, who her audience is$,$ and what social media outlets she will manage to convey her message. She also sought the feedback of peers, professors, and supervisors. You tell Casey she should do one more thing to make her personal brand as comprehensive as possible, which is to

create a personal portfolio.

model expert sources she admires.

decide what values and beliefs motivate her.

create an elevator pitch.