Your friend Tiffany approaches you for a business idea. She has 3 cats and 4 dogs. Considering the cost and the low nutritional value of cat and dog food in the market, Tiffany has decided to cook for her furry animals. She walks with them 3 times a day and has met many pet lovers in parks. Over the last few years, she has picked up many tips on pet care, grooming and nutrition. Tiffany is also a freelance writer for a Pets magazine for more than 3 years. With the money (SGD30,000) she has saved, she wonders what can she do? Please link your suggestion to the key elements of a business model and consider the context at hand. Question 2 Using a buffet restaurant that you are familiar in your home country as an example, critically discuss how it could adopt offensive strategy to create a competitive advantage. What do you think are the key challenges in pursuing this approach by the restaurant? How would you overcome these challenges? Your answer must refer to the concepts covered in class and consider the context at hand.