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Your group is a New Product Development Committee Choose a topic for a new product: Either -A fundraising event for Marketing Club or -New Program

Your group is a New Product Development Committee Choose a topic for a new product: Either -A fundraising event for Marketing Club or -New Program for the Business School Step 1: Idea Generation 15-20 new ideas brainstorm Step 2: Screening narrow to 3 with justification Step 3: Business Analysis -profit/loss case

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