Question
Your group is part of a major Management Consulting company, hired by a group of investors that wish to take control of KODAK and turn
Your group is part of a major Management Consulting company, hired by a group of investors that wish to take control of KODAK and turn it around. CREATE a Strategic Plan for these investors. In this plan you will look at Kodaks strengths and weaknesses. In your analysis , what key management concepts explain the company's decline and how could they have not seen the writing on the wall. The company is now trying to find its niche. Using Strategic Management concepts such as SWOT analysis, what direction should KODAK take to remake itself in the post-film era.
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