Your group will take on the role of an internal international marketing team whose job to assess the target country, determine the opportunity and develop a detailed marketing plan.

Written report 20% due Week 13

The following is an outline or guide for your Written Marketing Report: It must be written in the voice of the International Marketing team of your company presenting their analysis and recommendation to the company's CEO and CMO.

1. Country Analysis - A brief discussion of the country's relevant history, population, demographics, working conditions, exchange rates, and major industries. Plus an analysis of the topics below and their impact on your export and marketing plans.

When you write a fact or comment on a practice - think - why does this matter to your company, product and plans?

a. Trade and Economic Situation

b. Political System (structure, current stability of the government)

c. Legal/Regulatory System (what challenges do the systems present)

d. Social and Cultural Forces (race, religion, ethnicity, subcultures, business customs)

2. Market Analysis

a. Target Market Development - segments, product need, product awareness Consumer buying habits - shopping habits, product-use. Consider your distributor targets as well. How does the country or region's culture impact the target market

b. Region - Describe the market(s) in which the product is to be sold: Region(s), Forms of transportation and communication available in that (those) region(s),

c. Advertising and Promotion - What are the IMC tools that you would recommend to reach your target market Pricing strategy

3. Competitor Analysis -Compare and contrast your product and the competition's product.

- Brand name, Features, Package, etc. Competitor's prices, promotion and advertising methods

4. Detailed Marketing Plan (IMC)

a. Marketing Objective - forecast market share and sales volume

b. Marketing Strategy - clear and specific identification and description of the target market

c. Marketing Mix - Product, Promotion, Price, Distribution.

5. Summary and conclusion

6. Appendix - Tables, charts, exhibits

7. Works Cited