Your help is appreciate is understanding the homework concepts.

Give an example of price discrimination or personalized pricing from a company you have worked for or from your general experience.

a. Explain how the practice is implemented and why it qualifies as price discrimination (make sure to go over the four criteria needed for price discrimination discussed in the lecture).

b. Address the impact of this pricing strategy on each of the following: (i) seller profitability, (ii) consumer surplus and consumer welfare (is it possible that consumers as a whole may benefit from this discrimination?), and (iii) competitive advantage the firm may enjoy -relative to their competitors- from implementing this strategy.