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Your hospital board is considering adding a new service line, focusing either on obstetrics or cancer care. What factors should be considered to compare the
Your hospital board is considering adding a new service line, focusing either on obstetrics or cancer care. What factors should be considered to compare the costs and profitability of these two service lines?
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Strategic Brand Management Building Measuring And Managing Brand Equity
Authors: Kevin Lane Keller
3rd Edition
0131888595, 9780131888593
