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Your ISP ( Internet Service Providers ) gives you an IP address, and it's public knowledge which ISPs have access to which IP addresses, thus:

Your ISP (Internet Service Providers) gives you an IP address, and it's public knowledge which ISPs have access to which IP addresses, thus:
a.
geotargeting cannot be used to serve advertising.
b.
geotargeting is illegal due to privacy concerns.
c.
IP addresses are primarily used for identifying device manufacturers.
d.
IP addresses can be used in geotargeting.
e.
GPS is based on IP addresses

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