Your luxury watch company is reviewing proposals for a new advertising campaign. Theadvertising agency is presenting some
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Question:
Your luxury watch company is reviewing proposals for a new advertising campaign. Theadvertising agency is presenting some creative executions showing images of the watchlogether with a breakdown of the materials used to make them and the hours spent intheir manufacture. The agency representative says that as a high involvement purchasepeople need information to address the various risks the purchase represents. TheInformation In the advertisement will allay he fears of rational purchasers. Assess theeffecliveness of this pitch, using course concepts.marketing (25 marks)
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