Question
Your manager has asked you to discuss how a competitor's reaction to your company's marketing strategy could potentially change your sales and profits. In a
Your manager has asked you to discuss how a competitor's reaction to your company's marketing strategy could potentially change your sales and profits. In a one-page analytic memo explain the point for a leave-behind piece after the discussion.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
