Your Marketing Plan - PowerPoint presentation will address ALL of the following:

Product name what type of business can be any

I - Executive Summary

for your business

The Executive Summary will highlight the goals of the marketing plan and how you will accomplish those goals. Make sure to define your product/service.

II - Market Analysis

for your business

In this section you will provide a summary of the market for your specific product/service. Make sure to address the past, present and future of the market.

III - Positioning / Competition

Explain or show how you will position your product to be successful and how this will attract the consumer.You will also describe your competition and their strengths and weaknesses.

V.Marketing Strategies

This section should outline your strategies for the following:

Product/Service Strategy- what products or services will you sell and how does that best meet customer needs and how does it compare to your competitors.

Promotional Strategy- how will you promote your business and how will that make customers aware of your business and motivated to buy your products/services.

Pricing Strategy- how will you price your products/services relative to competitors, and what impact will that have on your volume of sales.

Place/Location Strategy- how will the proposed or current location of your business best meet the needs of your customers and