Your new retail venture needs to capitalize on two trends in the pet industry -- humanization and premiumization of pets. Households that humanize pets treat pets like family members, spend big money to pamper their pets with premium food and treats, lots of toys and accessories, and plenty of affection. The premiumization trend has resulted in consumers demanding high quality food and treats using organic, grain-free, and non-GMO recipes.

Two attributes that consumers would seek in a pet retail experience are unique pet pampering services and a wide assortment of gourmet pet food and treats.

In addition to spoiling their pets why are the two attributes the best choice? What additional customer value does the physical retail store have? Explain your answer.