Your newspaper has published a report on a national study, which concluded that bottled water has virtually no health advantages over the tap water in most cities, including yours. The study included comments from local health storeowners and water distributors challenging the study. The Aqua Pure Bottled Water Company, whose advertising account is worth over $75,000 a year, has threatened to pull its account with your newspaper unless you run another story of equal prominence, focusing on the benefits of bottled water. What do you do?