Question
Your next task is to transfer the information collected to the chosen CMS and to present it to the Marketing Manager of the organisation in
Your next task is to transfer the information collected to the chosen CMS and to present it to the Marketing Manager of the organisation in a presentation.
To complete this task you will have to:
- Enter the details of the 10 customers in the required/equivalent CMS fields according to the organisational template provided. Below the 10 customers in the required/equivalent CMS fields according to the organisational template provided.
Ihave chosen to work with the organization "Coles Supermarkets" and the main product/service I will be working with is their "Coles Online Shopping" service.
The reason I have chosen to work with Coles Supermarkets is because they are a well-known Australian-based organization whose products and services are massively distributed and used. Coles Online Shopping is a service that is used by many Australians, and it is a service that I am familiar with. Additionally, Coles Supermarkets is a large organization with many employees, which gives me a lot of data to work with.
Date information was collected | Customer First name | Customer Last name | Age | Gender | Location | Date when product or service was purchased | Satisfaction with the product on a scale from 1 to 10 | Will they buy the product again? |
13th June 2021 | George | Momanyi | 21 | Male | Sydney | 1st June 2021 | 7 | Yes |
13th June 2021 | Derrick | Allan | 20 | Male | Sydney | 3rd June 2021 | 6.5 | Yes |
14th June 2021 | Shannon | Kerebi | 20 | Female | Sydney | 1st June 2021 | 8 | Yes |
16th June 2021 | Purity | Ford | 22 | Female | Sydney | 2nd June 2021 | 7 | Yes |
16th June 2021 | Sagini | Ogeto | 23 | Male | Sydney | 3rd June 2021 | 5 | No |
- Carefully check that the collected information has been attributed to the appropriate stakeholders in the CMS
What to submit for this task:
Record a video presentation between 5-10 mins where you (instead to record please write and do the presentation):
- Record your computer screen and also your camera
- Explain with clear language how you recorded the customer information into the CMS
- Compare and carefully show in your video that the information in the table is the same as the information recorded in the CMS
- Explain how you have confirmed that the records represent the customers' views, are free of bias and opinions, and comply with the organisational requirements
- Finally, explain to the Marketing Manager the benefits of using the CMS to analyse and manage customer interactions.
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