Question
Your next task is to transfer the information collected to the chosen CMS and to present it to the Marketing Manager of the organisation in
Your next task is to transfer the information collected to the chosen CMS and to present it to the Marketing Manager of the organisation in a video presentation
To complete this task you will have to:
Enter the details of the 10 customers in the required/equivalent CMS fields according to the
organisational template provided in the table below:
Date information was collected | Customer first Name | Customer Last Name | age | gender | location | Date when product or service was purchased | Satisfaction with the product on a scale from 1 to 10 | Will they buy the product again? |
August 14, 2022 | Jericho Bart | Nilo | 20 | male | Makati, Philippines | December 2021 | 10 | yes |
August 14, 2022 | Kimberly | Nilo | 27 | female | Makati, Philippines | July 2020 | 10 | yes |
August 14, 2022 | Kaye Ann | Pampuan | 31 | female | Taguig,Philippines | December 2020 | 9 | yes |
August 14, 2022 | Raymark | Poso | 21 | male | Bicol, Philippines | September 2018 | 10 | yes |
August 14, 2022 | Jerome | Sindayen | 21 | male | Pasay,Philippines | December 2021 | 10 | yes |
August 14, 2022 | Joel | Espiritu | 25 | male | Makati, Philippines | May 2019 | 10 | yes |
August 14, 2022 | Azalea | Navarro | 30 | female | Taguig, Philippines | December2021 | 10 | yes |
August 14, 2022 | Kristen | Sanchez | 26 | female | Pasig, Philippines | October 2020 | 10 | yes |
August 14, 2022 | Amorsolo | Santos | 27 | male | Pasay, Philippines | December 2021 | 10 | yes |
August 14, 2022 | Evangeline | Espino | 20 | female | Makati, Philippines | April 2020 | 10 | yes |
Arnott's Biscuits
Arnott's Biscuits is Australia's largest biscuit manufacturer and second-largest snack food supplier. It was founded in 1865 and is a subsidiary of KKR, which stands for Kohlberg Kravis Roberts. William Arnott, a Scottish immigrant, opened a bakery in Morpeth, New South Wales, in 1847. However, later in 1865, he relocated to a bakery on Hunter Street in Newcastle, where he provided bread, pies, and biscuits to the locals as well as ships docking at the local port (Wikipedia).
According to their business name, their main product is primarily biscuits or snack food. Iced Vovos, Shapes, Wagon Wheels, and the world-famous Tim Tams are among the snacks and biscuits available.
I chose this product because it is a popular biscuit not only in Australia, but all over the world. Many people often associate those biscuits and snacks with a sense of nostalgia. Entire generations, both young and old, enjoy the sweet taste of the company's numerous biscuits and reminisce about simpler times. So, it's no surprise that the company is held in such high regard among the Australian population that it will captivate the minds and hearts of every consumer. And I am confident that it will become an icon, one that will be cherished by future generations for many years.
Carefully check that the collected information has been attributed to the appropriate stakeholders
in the CMS
What to submit for this task:
Record a video presentation between 5-10 mins where you:(instead to record please write and do the presentation):
Explain with clear language how you recorded the customer information into the CMS
Compare and carefully show in your video that the information in the table is the
same as the information recorded in the CMS
Explain how you have confirmed that the records represent the customers' views, are free of bias
and opinions, and comply with the organisational requirements
Finally, explain to the Marketing Manager the benefits of using the CMS to analyse and manage
customer interactions
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