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Your next task is to transfer the information collected to the chosen CMS and to present it to the Marketing Manager of the organisation in

Your next task is to transfer the information collected to the chosen CMS and to present it to the Marketing Manager of the organisation in a video presentation

To complete this task you will have to:

Enter the details of the 10 customers in the required/equivalent CMS fields according to the

organisational template provided in the table below:

Date information was collected

Customer first Name

Customer Last Name

age

gender

location

Date when product or service was purchased

Satisfaction with the product on a scale from 1 to 10

Will they buy the product again?

August 14, 2022

Jericho Bart

Nilo

20

male

Makati, Philippines

December 2021

10

yes

August 14, 2022

Kimberly

Nilo

27

female

Makati, Philippines

July 2020

10

yes

August 14, 2022

Kaye Ann

Pampuan

31

female

Taguig,Philippines

December 2020

9

yes

August 14, 2022

Raymark

Poso

21

male

Bicol, Philippines

September 2018

10

yes

August 14, 2022

Jerome

Sindayen

21

male

Pasay,Philippines

December 2021

10

yes

August 14, 2022

Joel

Espiritu

25

male

Makati, Philippines

May 2019

10

yes

August 14, 2022

Azalea

Navarro

30

female

Taguig, Philippines

December2021

10

yes

August 14, 2022

Kristen

Sanchez

26

female

Pasig, Philippines

October 2020

10

yes

August 14, 2022

Amorsolo

Santos

27

male

Pasay, Philippines

December 2021

10

yes

August 14, 2022

Evangeline

Espino

20

female

Makati, Philippines

April 2020

10

yes

Arnott's Biscuits

Arnott's Biscuits is Australia's largest biscuit manufacturer and second-largest snack food supplier. It was founded in 1865 and is a subsidiary of KKR, which stands for Kohlberg Kravis Roberts. William Arnott, a Scottish immigrant, opened a bakery in Morpeth, New South Wales, in 1847. However, later in 1865, he relocated to a bakery on Hunter Street in Newcastle, where he provided bread, pies, and biscuits to the locals as well as ships docking at the local port (Wikipedia).

According to their business name, their main product is primarily biscuits or snack food. Iced Vovos, Shapes, Wagon Wheels, and the world-famous Tim Tams are among the snacks and biscuits available.

I chose this product because it is a popular biscuit not only in Australia, but all over the world. Many people often associate those biscuits and snacks with a sense of nostalgia. Entire generations, both young and old, enjoy the sweet taste of the company's numerous biscuits and reminisce about simpler times. So, it's no surprise that the company is held in such high regard among the Australian population that it will captivate the minds and hearts of every consumer. And I am confident that it will become an icon, one that will be cherished by future generations for many years.

Carefully check that the collected information has been attributed to the appropriate stakeholders

in the CMS

What to submit for this task:

Record a video presentation between 5-10 mins where you:(instead to record please write and do the presentation):

Explain with clear language how you recorded the customer information into the CMS

Compare and carefully show in your video that the information in the table is the

same as the information recorded in the CMS

Explain how you have confirmed that the records represent the customers' views, are free of bias

and opinions, and comply with the organisational requirements

Finally, explain to the Marketing Manager the benefits of using the CMS to analyse and manage

customer interactions

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