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Your online bookstore, ReadMore, is looking to improve its website. How could big data assist in achieving this goal? By studying user navigation patterns to

Your online bookstore, ReadMore, is looking to improve its website. How could big data assist in achieving this goal?

By studying user navigation patterns to see which parts of the website are most visited and customize the website

By lowering the cost of shipping

By updating the company's mission statement

By expanding the range of books that are offered

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