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Your online media budget is only $3,000. You can buy 30 full banners for this amount, or you can buy four interstitials. (Interstitials are online

Your online media budget is only $3,000. You can buy 30 full banners for this amount, or you can buy four interstitials. (Interstitials are online ads that load before a content page.) Which would give you the most for the money, in your opinion. Explain your decision.

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