Your online recruiting efforts have not garnered the talented professionals you need. Research finds that your company has an image problem. Your goal is to be the "employer of choice." Which of these strategies would best help you accomplish that? reach out to job applicants and view them as customers to learn more about what they want from a job or career increase the budget for online recruiting by 50 percent outsource the recruiting function to an outside firm conduct an employee engagement survey of all employees at the company