Your paper this week addresses the development of a marketing plan for an existing firm.Please be sure to choose a company, service, and product that genuinely interests you, and perhaps is relatable to your professional experience or desired career path.

In the written report, include the following:

1. Identify your vision and mission statement for the firm.
2. Define the specialization or niche that you are addressing in the marketplace that differentiates you from others.
3. Define the market segments (no more than two) which you will target.