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Your place of employment is seeking to bolster its public image by expanding its philanthropy and communityoutreach. Your manager has put out a call for
Your place of employment is seeking to bolster its public image by expanding its philanthropy and communityoutreach. Your manager has put out a call for proposals and you see this as a great opportunity to secureinvestment for an important social cause. As an advocate, you are responsible for drafting a pitch for your manager,a press release for the media relations team, and a formal proposal for the Board of Directors.Part B: Persuading the Public: A Press ReleaseDraft a press release for a local news source. Your letter should be framed as an appeal to the editor and thegeneral public. Locate TWO recent articles that highlight cases or concerns associated with your cause and refer tothem in support of your argument (these sources should be newspaper/magazine articles or peer-reviewed journalarticles). Why should the public care about this issue? What recent reports or evidence can you refer to?Considerations: Use this opportunity to persuade (pathos) and inform (logos) the average reader, who may haveno prior knowledge of the cause, or may be disinterested. You are trying to galvanize support through emotionalappeals and logical reasoning. Consider your audience and how you will persuade them. Bear in mind that as a public representative of the
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