Your presentation should:

Present an analysis of the market and identify the Target Audience

Present market research conducted to understand the characteristics and needs of the residents of Detroit.

Present a segmentation strategy to identify the most viable target audience for ABC Inc.$\text{'}$s micro$-$bond platform.

Recommend a positioning strategy for the platform based on the identified target audience and their needs.

Present a marketing plan

Present a comprehensive marketing plan that outlines the tactics and strategies your team would use to promote ABC Inc.$$s platform to the residents of Detroit.

Identify the appropriate marketing channels $($e$.$g$.$ social media, email marketing, local events$)$ and messages that will resonate with the target audience.

Identify additional opportunities for ABC Inc. to leverage their platform to fund other projects in Detroit and recommend strategies for expanding their reach.