Your Product Development Brief should be a one-page summary of the product concept that you have come up with. It needs to contain enough detail to enable the development team to start the process of developing tangible prototypes.

• product name,
• pack format and size,
• price point,
• what type of consumer is it for,
• what are the defining features and benefits of your proposed product,
• where will this product be located in the supermarket, and
• how your product will be differentiated from competitors.

Product Name: "FreshFusion Smoothies"Pack Format and Size: 16 oz reusable glass bottlesPrice Point: $3.99 per bottleConsumer Type: Health-conscious individuals on the goDefining Features and Benefits:Freshly blended, all-natural ingredients. Variety of flavors with no added sugars. Convenient, reusable glass bottles for eco-conscious consumers. Can be consumed as a healthy snack or post-workout recovery drink. Nutrient-rich, supporting overall well-being.

Location in Supermarket: Near the fresh produce section, emphasizing its natural ingredients.Differentiation: FreshFusion Smoothies stand out by using only fresh, whole ingredients, reusable glass packaging, and no added sugars.

"FreshFusion Smoothies provide health-conscious consumers with a convenient and nutritious on-the-go beverage option. Made from freshly blended, all-natural ingredients, our smoothies offer a delicious way to support your well-being. With eco-friendly, reusable glass bottles and a variety of flavors, FreshFusion Smoothies are the perfect choice for those seeking a tasty and healthy refreshment."