Your project is WeWork, an American commercial real estate company that recently postponed its IPO, fired its CEO, and sold to SoftBank at a large loss. WeWork has recently laid off 20% of its workforce and is struggling to turn the company around after its large public failure. They are looking to improve their brand image throughout the United States and to develop a long-term strategy plan to turn around their company. Based on your analysis, market research, case studies, your understanding of WeWorks current position, and any other research, recommend (1) how WeWork can improve their brand image and (2) how WeWork can fix their problems and regain their lost ground. THINK OUTSIDE THE BOX!