Your Public Company Assignment: Here are the questions that you will answer about the public company you chose or were assigned. You should be able to find answers through either an online database accessible through the SMCC library, through an online search engine, or by reviewing the company's most recent quarterly or annual report, or proxy statement which you'll be able to find through the company's "investor relations page. I have provided you with a detailed list of resources, creatively titled "Resources for Your Public Company Project." Keep track of your sources. You must provide a list of all of your sources, what is commonly known as a bibliography. This list does NOT have to be in MLA format 1. What is the complete corporate name? (Use the company's SEC filings to confirm.] 2. What is the link to its investor relations information webpage? 3. In your own words, what does the company do or make"? What services does it provide? Would you say it is primarily a product company or a services company? Have you used or do you use its services or products? Why or why not? 4. Who founded the company? When? Where? Are any of those folks still involved in running the company? If so, who and how? Does the company substantially do the same things it was founded to do or has that changed? If it has changed, how? 5. Are the company's customers primarily consumers or other businesses or both? 6. Does the company primarily operate in the United States or does it operate internationally? 7. What are the names of the three most significant of the company's subsidiaries in terms of the company's sales revenue? 8. How does the company currently describe itself? 9. Where is its headquarters? 10. In what state is it incorporated? 11. What stock exchange is it listed on? What is its ticker symbol? 12. Is your company a member, constituent or part of the Dow Jones Industrial Average? Standard & Poor's 500? NASDAQ's index? 13. When did the company make its initial public offering ("IPOy? 14. What are three of the most significant brands owned by the company? How did you decide which were the most significant? [E.g., By your knowledge of them? By related sales volume numbers? By value?] Are each of those brands separately registered as trademarks? When were they first registered? 15. As among copyright, trademark, patents, and trade secrets, which are most valuable to your company? Support your choice with specific reasons 16. When is it releasing/did it release its quarterly earnings report for its most recent fourth quarter? [NB: Depending upon the fiscal year of the company Oct-Dec may NOT be the company's "fourth" quarter.] What is the date of the company's most recent proxy statement? 17. What was its share price on the first Friday of the semester? On the last Friday before this project is due? Has the price gone up or down? How do analysts who follow the company explain the change
