Your quest is to find one example of an effective display ad and its corresponding landing page and example of a less-effective one. To do this, visit an information site such as MSN.com, Yahoo.com, or another that you commonly visit (the site should not be an e-commerce one such as Amazon.com where products are commonly sold). Analyze a display ad that you see in its presence (or absence) of a UVP and CTA. Click on the ad and analyze the resulting landing page to see if the information matches what was found the original display ad. A good landing page will be specifically related to the UVP and CTA from the display ad. The look of the landing page should also be similar in its color scheme, font type, etc. to the display ad. Repeat this process until you have one example of an effective display ad/landing page combination and one example of an ineffective one. Your analysis should be based on what you learned from this weeks assigned reading (B&B, Ch. 15) and lectures (Dig mktg pt. 1 and pt 2 lectures). Use the outline format below to complete and submit your analysis of each.