Your superiors have asked you to investigate your current marketing strategy to evaluate whether your organisation is keeping up with the current trends. You start your evaluation by looking at the marketing process and how your organisation aims to capture value from your customers. Briefly discuss the marketing process and how your organisation uses this process to develop its marketing strategy. In your response, identify the environmental factors that may impact your marketing process by referring to the trends highlighted by Forbes (2022). Use the rubric to guide you.