Your supervisor, one of the firm's Key Account Managers, has asked you to prepare a blog that will be used to market and promote it's accounting services to new and existing clients. The working title you have been given for the blog is The role of accounting in an organisation. The blog must be presented as an online blog in an engaging and practical way, covering relevant academic theory, making use of, for example, headings, images and illustrations. Your blog should include the following but is not limited to: the purpose and scope of accounting in complex operating environments a critical evaluation of the accounting function in informing decision making and meeting stakeholder and societal needs and expectations the main branches of accounting and job skillsets and competencies