Your task is the following:

Based on the reading in the MKTG$,13$th Edition text regarding the marketing mix, answer the checklist items in a thorough manner for the fictional company Prodserve, Corp new foldable chair that can be carried in one hand and holds up to $300$ pounds.

part $1$: Apply product elements to make this product complete by thoroughly describing them.

Describe the type of product you selected and include product attributes like quality, features, benefits, style, and design.

Provide a proposed product line $($depth$)$ and product mix $($the $4$ P$$s; width$)$ for your good. See Exhibit $10\mathrm{.}1$ in the text.

Describe the elements of the product$$s branding $($i$.$e$.,$ brand name, sponsor, and brand strategy$).$

Provide a packaging plan and any warranty or copyright involved if applicable.

part $2$: Assume Prodserve$$s used a direct channel of distribution $($i$.$e$.,$ producer sells directly to the consumer via their website$)$ to sell their products to their customers. They are now considering using intermediaries like agents, wholesalers, and retailers to get their products to their customers.

Discuss at least two $(2)$ different distribution models available for getting the product from the producer to the consumer.

Using scholarly research, explain the advantages and disadvantages of using intermediaries. Provide $23$ direct quotes and$/$or paraphrases from your research, incorporating them into your paper where appropriate in support of your contentions using APA $7$th edition in$-$text citation style. Make sure to add an additional reference page that includes a reference for each article you cited in current APA format.

Considering factors like your brand and target audience, explain what type of retailers would be the best match for your new product and why.

Provide at least one distribution model that would be most effective for the Proservice$$s new product. Explain why it would be most effective.

Provide an original minimum $3-$page paper or a minimum of $700$ words to address steps $13,$ with additional title and reference pages using current APA format and citation style.