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Your task is to develop two market segments that you think are likely to buy a pizza from the Muncho retailer. What do you think
Your task is to develop two market segments that you think are likely to buy a pizza from the Muncho retailer. What do you think will be the three most important segmentation variables to use and why? Create a name for your market segment, and give them a persona. Then identify which of those two segments you believe are most likely to purchase the pizza and support your answer.
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