Your task is to research and critically evaluate a sector within the business tourism and events industry. You should chooseONE (1) specific sector fromMeetings, Incentive Travels, Conferences,or Exhibitions.

Once you have selected your sector, you need to chooseONE (1) country(except Malaysia) to an analysis on the selected sector (e.g., US conference market, UK exhibition market etc.)

It are then required to produce aprofessional report which could be used by a new company entering the sector. It report should analyses the past, present and future context of the sector chosen.

Suggested areas of discussion within your report could include but are not limited to:

1) Definitions of the sector/ Overview of market size/ brief historical overview.

2) Stakeholder analysis / Specific market profile (e.g., buyers and buyer needs / suppliers / intermediaries / venues)

3) identify who are the buyer in the country we choose. Ex:(who are the top 5 buyers and elb

4) suppliers: important, who promote // transportation providers: LRT, Train , Airlines( can give recommendation for other transportation) ,

5) Analysis of industry trends (political, economy, social culture, technology, legal, and environmental)

6) Economic impact of the sector to the chosen destination.

7) Recommendations and future development and opportunities for the sector.

It work needs to show evidence for academic theory and application. It also need to include industry examples in analysis.