Your task will be to select a publicly traded (or privately held) company and to draft a strategic plan that addresses, among other aspects, the financial strengths (S), weaknesses (W), opportunities (O) and threats (T). Within this strategic plan, you will examine what differentiates the firm from its industry and competition, and what factors may, probabilistically, be a reason for its future success or demise. You will utilize a range of data sources and perform empirical tests where applicable.

Use the following steps for strategic financial planning:

(a) step one: evaluate the current performance of the organization;

(b) step two: compare the organization's performance against historical data;

(c) step three: develop financial projections;

(d) step four: assess the organization's financial status;

(e) step five: integrate the financial goals with the strategic goals to ensure compatibility, and

You will play the role of an expert consultant in addressing (a) through (e).

DATA ANALYTICS: Conducting an insightful and actionable strategic report naturally requires the use of data analytics and data sources. Please reference the paper with at least five sources.

Attach graphs, chart, tables to support your research.