Your team has collected VOC input, including the following customer wants/needs: low price fuel efficient Reliable Fun to drive comfortable up-ro-date technology cheap to operate seating for 4 or 5 attractive styling safe built to last easy to maintain illustrate the method for evaluating the interrelationships between the WHATs and HOWs we will assume that the technical requirements ( HOWs) have been distilled to the following operation economy fuel efficiency Reliability / durability Handling comfort/ safety technology low weight cost control