Your team has created a new food item that has been accepted at four major grocery stores. You have decided to use P.O.P. advertising as a major part of your IBP campaign. Detail your P.O.P. advertising.

• Provide detail on the food item, Explain which four grocery stores you will be going into and justify, Describe your objectives for the P.O.P. advertising (more than 2 -3 sentences) and justify
• Describe in detail the four types of P.O.P. (two short-term and two permanent long-term) you will use and justify, and provide a sample of the look of one of your P.O.P types.