Your team is beginning a new project for an advertising campaign to launch a client's new wearable technology line that will track a person's fitness level and monitor, collect, and report daily health metrics. The new wearable technology line is expected to have a broad demographic impact. The team includes your company's internal employees and clients who have hired your advertising firm. To begin, you and your team are charged with structuring an effective advertising plan that will include the following:

1) setting clear objectives for raising brand awareness of the new product line,

2) identifying the target audience(s) for the new product line and specific demographic profiles,

3) developing a clear, unified message that will be the focus of the advertising campaign,

4) Identify potential media channels to advertise the new product line targeted at specific demographics.

• What are the inherent communication challenges of this scenario?
• What tools might your team use to determine key target audiences and obtain demographic profiles?
• What media channels will you and your team consider to best reach and influence the target audience(s)?

Specifically, also address the following rubric criteria:

• Summarize the business communication problem or challenge in your selected scenario (internal and external).
• Explain which part(s) of the communication process model may pose a particular communication challenge for the situation described in the scenario (internal and external).
• Identify and describe appropriate best practices in business communications for addressing internal and external business problems or challenges.
• Identify internal and external strategies for developing effective messaging for the situation described in the scenario.

Also include citations as well as in-text citations A P A.