Your team is beginning a new project for an advertising campaign to launch a client's new wearable technology line that will track a person's fitness level and also monitor, collect, and report daily health metrics. The new wearable technology line is expected to have broad demographic impact. The team includes internal employees in your company and also the clients who have hired your advertising firm. To begin, you and your team are charged with structuring an effective advertising plan that will include: 1) setting clear objectives for raising brand awareness of the new product line, 2) identifying the target audience(s) for the new product line and specific demographic profiles, 3) developing a clear unified message that will be the focus of the advertising campaign, and 4) identifying potential media channels to broadcast advertisements for the new product line targeted at specific demographics. What are the inherent communication challenges of this scenario? What tools might your team use to determine key target audiences and obtain demographic profiles? What media channels will you and your team consider to best reach and influence the target audience(s)?

• Summarize the business communicationproblem or challenge in your selected scenario (internal and external).

• Explain which part(s) of thecommunication process model may pose a particular communication challenge for the situation described in the scenario (internal and external).

• Identify and describe appropriatebest practices in business communications for addressing the internal and external business problem or challenge.

• Identify internal and externalstrategies for developing effective messaging for the situation described in the scenario.