Your team is in charge of all decisions made by your company in the simulation. The report will show shareholders what you have achieved and future business plans. Each round represents a year. It is important that you look at long-term plans using various changes your company will face in each market and the strategic moves made by your competitors. You must clearly articulate where you are now, where you are going and how you intend to achieve your vision as a company.

Please note: The project must be based on developing your organisation in CESIM and all decisions and activities in CESIM. Students must not incorporate any information or discussions outside the CESIM environment. Any discussion outside the CESIM environment will not earn group value in grade.

Your paper should be broken into these sections:

a. Industry analysis in CESIM, target customers and strategies in CESIM, competitive business advantage in CESIM.

b. Ratio analysis- Review and comment on the financial ratios available in the CESIM simulation for five (5) years.