Your team is responsible for the logistics component of; sales (subscription and print), marketing (subscription and print), and distribution (collection of unsold paper and distribution of daily print) of newspapers within Jamaica. You are tasked as the manager to provide strategies that can be used to improve paper sales i.e. subscription numbers, print content, reduce returns percentage, and effectively distribute papers across the island and the globe. You must also provide transportation management software that is applicable to managing the movement of said papers island-wide. All decisions made must be justified.

1. What appropriateness and creativity of proposed strategies can be done to improve paper sales, reduce returns, and optimize distribution?

2. Explain the justification of each proposed strategy with clear and logical reasoning?

3. Discuss the consideration of both short-term and long-term strategies?

4. Describe what Integration of transportation management software into the proposed strategies?