Your team is tasked with creating an Ad for a new product and deciding what media you would use to run the Ad campaign. Describe the steps you would take and what process you would go through in creating the ad. What would you consider in your decision for media selection and why? What would determine if the ad was successful? Sources------Any sources you choose Objectives Understand how to Develop a promotion mix for marketing a product or service based on an identified target market Understand IMCwhat it is Understand the effectiveness of marketing media