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Your team watched in dismay as three of the seven participants in tonight's focus group swore they would never buy your product again until new

Your team watched in dismay as three of the seven participants in tonight's focus group swore they would never buy your product again until new features were added. Why would it be a mistake to immediately recommend adding the features they want?

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The mood was off in this group for some reason; better to ignore what they said.

It's not wise to generalize results from focus groups; additional research is needed.

You can't please everybodythe product would get too expensive.

Two of three seemed to have trouble expressing themselves, so you can't trust what they said.

You don't know if these were expert users or newbies with little experience.

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