Question
Your team will develop a plan of action that will be effective for marketing the selected product (Gold Jewelry) in New Zealand. Focus on the
Your team will develop a plan of action that will be effective for marketing the selected product (Gold Jewelry) in New Zealand. Focus on the marketing mix variables such as the product, place, price, and promotion, among others.
Construct a marketing plan for New Zealand. Include the following:
Product: adaptation and/or modification from the product offered in the U.S. (if applicable)
Promotion mix (objectives, media mix, message, etc. If applicable, research Internet penetration and social media use beforehand.)
Distribution (from origin to destination; including distribution modes selected, packaging/labeling regulations, etc.)
Channels of distribution (warehousing, wholesalers, specific retailers chosen, etc.)
Price determination (retail prices)
Include references.
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