Your team will develop a plan of action that will be effective for marketing the selected product (Gold Jewelry) in New Zealand. Focus on the marketing mix variables such as the product, place, price, and promotion, among others.

Construct a marketing plan for expanding in New Zealand. Include the following:

Marketing objectives for your product, given the selected country to enter (for example, target market, market size, sales forecast)

Competitive analysis: what are the key competitors/brands for your product? Why do you think your product will be successful, given the competition?